Emily Ristow
Loyalty and Engagement News Director at the Milwaukee Journal Sentinel



Hi! I'm Emily Ristow, the Loyalty and Engagement News Director for the Milwaukee Journal Sentinel.

I oversee the Journal Sentinel's strategy in increasing our loyal audience and growing our number of digital subscribers.

I coach journalists on audience-focused thinking, social listening and digital storytelling techniques. I lead the newsroom's efforts in promoting subscription campaigns. And I work across the enterprise to make sure our best content is being seen by potential subscribers.

I also oversee the newsroom's engagement strategy across digital platforms, including our sites, apps and social media accounts.

I developed our social media strategy and help post to our flagship accounts on Facebook, Twitter and Instagram, creating social media campaigns for our biggest projects.

Under my direction, we grew our Facebook reach by six times in a year, which you can read about here or listen to me talk about here.

I also set and execute our mobile strategy, writing many of our push alerts.

Previously, I was a digital producer and copy editor, where I was responsible for editing stories and photo galleries, packaging digital elements and related content, and managing the homepage and section fronts. I've also worked as an assigning editor and print designer.

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